Thank you for visiting www.trycarter.com. Your privacy is important to us. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website...
Information We Collect
When you visit www.trycarter.com, we may collect the following types of information:
Personal Information: When you voluntarily provide it to us, such as when you fill out forms, subscribe to our newsletter, or contact us.
Log Data: Information that your browser sends whenever you visit our website, such as your IP address, browser type, pages visited, and timestamps.
Cookies and Similar Technologies: We may use cookies and similar tracking technologies to enhance your experience on our website and for analytics purposes. You can manage your cookie preferences through your browser settings.
How We Use Your Information
We may use the information we collect for the following purposes:
To provide and maintain our website's functionality.
To personalize your experience and improve our website's content.
To communicate with you, including responding to inquiries and sending you updates and promotional materials.
To analyze usage trends and gather demographic information.
To comply with legal obligations and protect our rights and property.
Sharing of Information
We may share your information with third-party service providers who assist us in operating our website or providing services to you. We do not sell, trade, or rent your personal information to third parties for marketing purposes.
Data Security
We take reasonable measures to protect the security of your personal information. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure.
Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.
Your Rights
You have the right to access, correct, or delete your personal information. You may also object to the processing of your personal information or request restrictions on its processing.
Third-Party Links and Services
Our website may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services.
Policy Changes
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on this page.
ADVERTISING PLATFORM INTEGRATIONS AND THIRD-PARTY APIS
Carter is a multi-channel advertising technology platform that enables retailers, brands, agencies, and other authorized users to connect, manage, analyze, automate, and operate advertising and media activities across supported third-party platforms.
Carter may integrate with third-party platforms and API services, including, where applicable:
Google Ads;
Google Display & Video 360 (DV360);
YouTube and YouTube API Services;
Meta advertising services;
TikTok advertising services;
Snapchat advertising services;
Amazon Ads;
The Trade Desk;
Walmart advertising services;
Yahoo advertising services; and
other advertising, media, analytics, commerce, measurement, and technology platforms that Cartermay support from time to time.
The availability of a particular integration depends on the Carter services purchased or enabled by an organization, the functionality supported by the applicable third-party platform, and the permissions granted by authorized users.
INFORMATION WE ACCESS THROUGH ADVERTISING PLATFORM INTEGRATIONS
When you or your organization connects a third-party advertising or media account to Carter, we may receive, access, process, and, where necessary, store information made available by that platform and authorized by you.
Depending on the platform, integration, functionality, and permissions granted, this information may include:
advertising account and business account identifiers;
user, organization, advertiser, channel, page, profile, or account information;
campaigns, ad groups, line items, insertion orders, advertisements, and associated configurations;
advertising creatives, videos, images, thumbnails, titles, descriptions, and creative metadata;
audience, targeting, placement, inventory, geographic, and contextual configuration;
budgets, bids, pacing, schedules, objectives, optimization settings, and other campaign settings;
campaign delivery, performance, impression, click, conversion, engagement, and related reporting metrics;
attribution, measurement, and analytics information;
YouTube video, channel, search, upload, and other information available through YouTube API Services;
information associated with advertising assets selected, uploaded, or managed through Carter;
authentication and authorization information necessary to establish and maintain authorized integrations, including OAuth access and refresh credentials where applicable; and
other information made available through an integrated platform's APIs and authorized by the user or organization.
Carter requests access and permissions reasonably necessary to provide the functionality enabled or requested by the customer
HOW WE USE INTEGRATION DATA
We may use information obtained through third-party advertising platform integrations to:
connect and authenticate advertising and media accounts;
retrieve and display account, campaign, and advertising information;
create, configure, update, manage, and monitor advertising campaigns;
search for and select media or advertising assets;
upload or manage authorized advertising creatives and video assets;
retrieve advertising performance, attribution, measurement, and reporting information;
generate dashboards, reports, insights, forecasts, and recommendations;
provide campaign automation and optimization functionality;
provide AI-assisted advertising and media management functionality;
synchronize authorized information between Carter and connected platforms;
facilitate campaign planning and execution;
troubleshoot integrations and maintain platform reliability;
prevent unauthorized access, abuse, fraud, or security incidents; and
provide other functionality explicitly requested, configured, or authorized by the customer.
Carter does not sell access to third-party advertising platform API data as a standalone product or sublicense API access obtained through customer authorization.
AI AND MACHINE LEARNING
Where Carter provides AI-assisted or automated advertising and media management features, Carter does not use information received from Google APIs or YouTube API Services to develop, improve, or train generalized or standalone artificial intelligence or machine learning models.
Carter's use and transfer of information received from Google APIs and YouTube API Services complies with the Google API Services User Data Policy, including the Limited Use requirements.
Any AI-assisted functionality applied to such information is used solely to provide the specific functionality requested or authorized by the customer and not for independent generalized model development or training.
USER AUTHORIZATION AND ACTIONS
Third-party accounts are connected to Carter through authorization mechanisms supported by the applicable platform or through credentials and permissions provided by an authorized customer administrator.
Where an integration permits Carter to create, modify, upload, publish, or delete information on an external platform, Carter performs such actions only within the permissions granted to Carter and in connection with functionality initiated, configured, or authorized by the customer or its authorized users.
Customers are responsible for ensuring that individuals connecting third-party accounts to Carter have appropriate authority to grant such access.
YOUTUBE API SERVICES
Carter uses YouTube API Services as part of its YouTube-related advertising, media, and creative management functionality.
Depending on the functionality used and permissions granted, Carter may access information including:
YouTube channel information and identifiers;
video identifiers;
video titles, descriptions, thumbnails, status, and metadata;
YouTube search results;
publicly available YouTube video and channel information;
information relating to videos selected or uploaded through Carter; and
other YouTube or Google account information authorized by the user through Google's OAuth authorization process.
Carter may use this information to enable authorized users to search for YouTube content, select video assets, retrieve video and channel information, upload authorized video creatives, and perform related advertising and campaign management workflows.
Carter's use of information received through YouTube API Services is subject to applicable YouTube and Google requirements.
Users of Carter's YouTube functionality should review the following policies:
GOOGLE API DATA AND LIMITED USE
Carter's use and transfer to any other application of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements, where applicable.
Carter does not sell Google user data or YouTube API user data.
Carter does not use information received from Google APIs or YouTube API Services to develop, improve, ortrain generalized or standalone artificial intelligence or machine learning models.
Carter uses such information only as necessary to provide functionality requested or authorized by thecustomer and in accordance with applicable Google and YouTube policies.
STORAGE AND RETENTION OF INTEGRATION DATA
Carter retains information obtained through advertising platform integrations only for as long as reasonably necessary to provide the applicable Carter services, meet contractual or legal requirements, maintain security or audit records, or as otherwise permitted by the applicable third-party platform's policies.
Certain third-party platforms impose specific requirements regarding storage, caching, refreshing, or deletion of API data. Carter handles such information in accordance with applicable platform requirements.
For information obtained through YouTube API Services, Carter refreshes such information from the YouTube API or deletes it within thirty (30) days of receipt, except where longer retention is expressly permitted or required under the YouTube Terms of Service or applicable Google policies.
Where information is required to be refreshed rather than retained, Carter obtains updated information from the applicable platform in place of relying on previously stored information.
Authentication and authorization data, including OAuth access and refresh credentials, is collected and retained only to the extent necessary to establish and maintain an integration authorized by the customer.
Such credentials are stored using encryption and appropriate technical and organizational safeguards, are accessible only to systems and personnel with a legitimate need, and are deleted or invalidated when:
the associated integration is disconnected;
authorization is revoked; or
the credentials are no longer required to provide the applicable services.
DISCONNECTING THIRD-PARTY INTEGRATIONS
Authorized users may disconnect supported third-party integrations through Carter where such functionality is available or may revoke Carter's authorization directly through the applicable third-partyplatform.
Revoking or disconnecting an integration prevents Carter from making future API requests that require that authorization, subject to reasonable technical processing time.
For Google and YouTube integrations, users may review and revoke Carter's access through their Google Account:
Google Account Third-Party Connections
Google also provides information regarding how users can manage connections between their Google Account and third-party applications:
Google third-party connection guidance
Revoking access through Google prevents Carter from making future authorized requests using that authorization. Revocation does not necessarily delete information previously provided to Carter.
DATA DELETION
Customers and authorized users may request deletion of applicable account or integration data stored by Carter by contacting:
support@trycarter.com
or through available account-management or integration functionality where provided.
Upon receiving a valid deletion request, account termination, or integration disconnection, Carter will delete or de-identify applicable information in accordance with:
contractual obligations;
applicable law;
legitimate security and audit requirements; and
applicable third-party platform policies.
Revoking Carter's authorization to access an external platform does not necessarily delete information previously provided to Carter.
Users who wish to delete applicable information retained by Carter should separately submit a deletion request where required.
THIRD-PARTY PRIVACY PRACTICES
Third-party advertising and media platforms operate independently from Carter and maintain their own privacy policies, terms, data practices, and user controls.
A customer's or user's use of an integrated third-party platform remains subject to the applicable agreements and policies governing their relationship with that platform.
Carter does not control the independent privacy practices of third-party platforms. We encourage users to review the privacy policies, terms, permissions, and account controls of each platform they connect to Carter.
SECURITY
Carter uses administrative, technical, and organizational safeguards designed to protect informationprocessed through advertising platform integrations.
These safeguards may include, where appropriate:
encryption;
authentication and authorization controls;
role-based access controls;
tenant and organizational access isolation;
logging and monitoring;
restrictions on access to production systems;
credential and secrets management;
security monitoring; and
other technical and organizational security controls.
Access to integration data within Carter is restricted based on applicable organizational roles, permissions, and legitimate business requirements.
CHANGES TO INTEGRATIONS
Carter may add, modify, restrict, or discontinue integrations with advertising, media, analytics, commerce, measurement, or other third-party platforms from time to time.
Material changes to our processing of personal information will be reflected in this Privacy Policy where required by applicable law.
Carter's current Privacy Policy is available at:
Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at talk@trycarter.com.
