Our Vision
Why We Built Carter
Before Carter, our founding team spent years building platforms that have helped power commerce media in roles at Jet.com / Walmart Connect and the Trade Desk. We saw the same problem everywhere: retailers managing half a dozen disconnected vendor UIs, an inability to connect onsite and offsite, and teams doing heroic manual work that software should handle. Carter exists to replace that fragmentation with one unified operating system that works.
Our Vision
Our Vision
A Unified OS for Commerce Media
Before Carter, our founding team spent years building platforms that have helped power commerce media in roles at Jet.com / Walmart Connect and the Trade Desk. We saw the same problem everywhere: retailers managing half a dozen disconnected vendor UIs, an inability to connect onsite and offsite, and teams doing heroic manual work that software should handle. Carter exists to replace that fragmentation with one unified operating system that works.
Our Vision
Our Vision
Why We Built Carter
Before Carter, our founding team spent years building platforms that have helped power commerce media in roles at Jet.com / Walmart Connect and the Trade Desk. We saw the same problem everywhere: retailers managing half a dozen disconnected vendor UIs, an inability to connect onsite and offsite, and teams doing heroic manual work that software should handle. Carter exists to replace that fragmentation with one unified operating system that works.
Our Vision
The Winning Philosophy
The Winning Philosophy
We believe the only sustainable commerce media model is one where retailers, brands, and customers all win
We believe the only sustainable commerce media model is one where retailers, brands, and customers all win
Retailers
Turn first‑party shopper data into a scaled media business in weeks, while keeping full ownership of your customer relationships and data.
Retailers
Turn first‑party shopper data into a scaled media business in weeks, while keeping full ownership of your customer relationships and data.
Brands
Access first‑party audiences, unified cross-channel campaigns and closed‑loop reporting so you can see which investments actually drive incremental growth.
Brands
Access first‑party audiences, unified cross-channel campaigns and closed‑loop reporting so you can see which investments actually drive incremental growth.
Customers
Experience shopping journeys where ads are based on real intent and context. Deliver useful recommendations, not digital noise.
Customers
Experience shopping journeys where ads are based on real intent and context. Deliver useful recommendations, not digital noise.
Leadership Team
Shobhit Khandelwal
Founder & CEO
Founder & CEO
Shobhit Khandelwal
Established and scaled data platforms at Walmart Connect, Jet.com, Evernote, and Citigroup. Previously co-founded Minoan (backed by Accel) and brings deep expertise across identity resolution, real-time segmentation, ad serving, and media optimization.
Benny (Benedict) Wagstaff
Chief Commercial Officer
Chief Commercial Officer
Benny (Benedict) Wagstaff
Previously led the Retail Media Business Development team at The Trade Desk, where he launched some of the earliest major offsite retail media partnerships. Former COO of Visor (backed by General Catalyst and Bessemer) and ex-AppNexus (acquired by AT&T). Happy to be building the unified solutions he saw retailers asking for firsthand.
Jasbir Singh Sidhu
Co-founder & Head of Product
Co-founder & Head of Product
Jasbir Singh Sidhu
Orchestrated cross-channel content distribution at Viacom, Cisco, and Condé Nast. Leads Carter’s product team with a focus on unified, omnichannel activation at scale.
Our Mission
Makr commerce media effortless!
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Where We're Based
We’re building Carter with teams close to the
commerce media networks, brands and agencies we serve.
Ready to Enter Your Unified Era?
Built for commerce media teams that require centralized control and real-time optimization.
Ready to Enter Your Unified Era?
Built for commerce media teams that require centralized control and real-time optimization.