Commerce Media Networks
Commerce Media Networks
Stop Stitching Platforms. Start Running One OS.
Stop Stitching Platforms. Start Running One OS.
Carter unifies fragmented vendors and tools with one OS that automates orchestration and simplifies planning, forecasting and reporting.
Carter unifies fragmented vendors and tools with one OS that automates orchestration and simplifies planning, forecasting and reporting.
Commerce Media Networks
A Unified OS for Commerce Media
Carter unifies fragmented vendors and tools with one OS that automates orchestration and simplifies planning, forecasting and reporting.
Every Channel You Operate, Unified Under One Brain
Carter unifies onsite, offsite, social, and in-store into one platform with one forecast, one dashboard, and one optimization engine. AI agents optimize in real time, shifting spend as demand, inventory, and shopper behavior change.
Tailored solutions for retailers, brands, and agencies to streamline operations, unify data, and drive sustainabilit growth.
One Operating System for Every Commerce Team
Commerce, retail marketing, merchandising, and ad‑ops are all touching the same campaigns but usually in different tools with different views of performance. Carter brings those teams into a single command center so decisions stay aligned while each team gets the perspective it needs.
Tailored solutions for retailers, brands, and agencies to streamline operations, unify data, and drive sustainabilit growth.
1
Deploy Your Way
Carter gives you full control over how your data is hosted. Deploy behind your own firewall so your 1PD never leaves your environment, or choose Carter’s SaaS solution if you prefer. Either way, your data remains yours.
2
Built-In Compliance
Scale securely with compliant frameworks, enforcing regional privacy mandates and customer consent at the infrastructure level.
3
CarterID: Encrypted Identity Resolution
CarterID unifies customer identity across offsite clicks, onsite browsing, and in-store transactions using privacy-first tokenization. No need to rely on third party cookies
Always Stay In Control of Your Data
Always Stay In Control of Your Data
Prove the Value of Every Impression
Prove the Value of Every Impression
Retailers unlock high-margin ad revenue by transforming traffic into buying moments. Intuitive recommendations accelerate purchases while closed-loop attribution ties every impression to verified sales, commanding premium budgets and delivering measurable revenue growth.
Retailers unlock high-margin ad revenue by transforming traffic into buying moments. Intuitive recommendations accelerate purchases while closed-loop attribution ties every impression to verified sales, commanding premium budgets and delivering measurable revenue growth.
Weeks
Precision Targeting
Reach high-intent shoppers using privacy-safe first-party data and advanced audience
segmentation all powered by CarterID’s unified identity graph.
First-Party Audiences
Behavioral Targeting
Cohort Segmentation
AI That Runs Your Network While You Sleep
Behind the UI is an operating system with four specialized AI agents that launch campaigns,
rebalance budgets hourly, fix issues, and explain performance in plain English.
Behind the UI is an operating system with four specialized AI agents that launch campaigns, rebalance budgets hourly, fix issues, and explain performance in plain English.
Planning Agent
Translates business goals into cross-channel media plans. Sets traffic and revenue targets using historical performance. Recommends the ideal platform budget splits across channels and formats. The user approves the plan and the campaign auto-configures.
Optimization Agent
Monitors every channel simultaneously and continuously. Automatically shifts budget from underperforming channels to high-performing ones hourly. Guide the agent towards your objectives mid-flight e.g. “Prioritize ROAS” and the agent adjusts bidding across all platforms instantly.
Diagnostics Agent
When a campaign stalls, the Diagnostics Agent identifies why, examining things like audience saturation, bid pressure, delivery issues to provide the exact fix. Your team can spend less time troubleshooting and more time driving revenue.
Reporting Agent
Ask plain-English questions (“What’s our total net profit this week across all channels?”) and get instant, visual answers that unify offsite spend and onsite revenue. No more need for custom Tableau dashboards for each vendor you now have an agentic insights platform at your fingertips.
Planning Agent
Translates business goals into cross-channel media plans. Sets traffic and revenue targets using historical performance. Recommends the ideal platform budget splits across channels and formats. The user approves the plan and the campaign auto-configures.
Optimization Agent
Monitors every channel simultaneously and continuously. Automatically shifts budget from underperforming channels to high-performing ones hourly. Guide the agent towards your objectives mid-flight e.g. “Prioritize ROAS” and the agent adjusts bidding across all platforms instantly.
Diagnostics Agent
When a campaign stalls, the Diagnostics Agent identifies why, examining things like audience saturation, bid pressure, delivery issues to provide the exact fix. Your team can spend less time troubleshooting and more time driving revenue.
Reporting Agent
Ask plain-English questions (“What’s our total net profit this week across all channels?”) and get instant, visual answers that unify offsite spend and onsite revenue. No more need for custom Tableau dashboards for each vendor you now have an agentic insights platform at your fingertips.
Integration In Weeks Not Months
Integration In Weeks
Not Months
Phase One
Days 1-10
Connect Your Stack
Kickoff call with Carter team
Test API integrations with your existing partners
Cloud infrastructure provisioning and security permissions
Days 1-10
Connect Your Stack
Kickoff call with Carter team
Test API integrations with your existing partners
Cloud infrastructure provisioning and security permissions
Days 1-10
Connect Your Stack
Kickoff call with Carter team
Test API integrations with your existing partners
Cloud infrastructure provisioning and security permissions
Phase Two
Days 10-20
Unify & Test
Unified forecasting calibrated to real inventory
End-to-end cross-channel testing with AI agents for planning, optimization, diagnostics, and reporting
Days 10-20
Unify & Test
Unified forecasting calibrated to real inventory
End-to-end cross-channel testing with AI agents for planning, optimization, diagnostics, and reporting
Days 10-20
Unify & Test
Unified forecasting calibrated to real inventory
End-to-end cross-channel testing with AI agents for planning, optimization, diagnostics, and reporting
Phase Three
Days 20-30
Go Live & Scale
First unified campaigns live across all connected channels
Apps deployment & setup
Advertiser self-service portal (white-labeled to your brand) activated
Hands-on trainings so your team operates the platform from day one
Days 20-30
Go Live & Scale
First unified campaigns live across all connected channels
Apps deployment & setup
Advertiser self-service portal (white-labeled to your brand) activated
Hands-on trainings so your team operates the platform from day one
Days 20-30
Go Live & Scale
First unified campaigns live across all connected channels
Apps deployment & setup
Advertiser self-service portal (white-labeled to your brand) activated
Hands-on trainings so your team operates the platform from day one
Every Ad Format, One Optimization Engine
Web & Mobile Ads
Social, Search & Email Ads
In-Store & DOOH Ads
Non-Endemic Ads
Own the Customer Shopping Journey
Sponsored products in search results, PDP carousels, category banners, homepage placements, and cart suggestions — all served natively so they feel like part of shopping, not interruptions. Carter’s models maximize CTR while protecting shopper experience.
Every Ad Format, One Optimization Engine
Web & Mobile Ads
Social, Search & Email Ads
In-Store & DOOH Ads
Non-Endemic Ads
Own the Customer Shopping Journey
Sponsored products in search results, PDP carousels, category banners, homepage placements, and cart suggestions — all served natively so they feel like part of shopping, not interruptions. Carter’s models maximize CTR while protecting shopper experience.
Ready to Enter Your Unified Era?
Built for commerce media teams that require centralized control and real-time optimization.
Ready to Enter Your Unified Era?
Built for commerce media teams that require centralized control and real-time optimization.