30 Days
To Go Live
174%
Ad Revenue Growth
160%
Lift in ROAS
$24M
6-Month Attributed Ad Spend
The Challenge
This NRF Top 100 retailer was scaling an e-commerce marketplace and a large store network on top of an outdated, manual ad platform. Every placement required individual approvals and spreadsheet handoffs, leaving revenue on the table across unused onsite placements and under‑utilized first‑party data. They needed a way to scale media sales and deliver more relevant shopper experiences without compromising trust or privacy.
The Solution: AI-Driven Orchestration
Carter implemented a unified command center to automate the end-to-end media lifecycle. The transition followed a structured, four-phase integration covering infrastructure setup, network configuration, and security auditing so teams could shift from manual coordination to automated orchestration
Scalable Media Sales
Carter centralized how the retailer prices, packages, and sells onsite and offsite media, enabling rapid growth in ad revenue without adding headcount.
Real-Time Signal Processing
The platform utilized live behavioral data, like clicks and cart activity, to serve ads that aligned with immediate shopper intent.
Native Experience Integration
To preserve shopper trust, Carter deployed non-disruptive ad formats that felt like helpful recommendations rather than intrusive ads.
Rapid Omnichannel Activation
Instead of a typical multi‑month rollout, Carter’s framework moved the retailer from initial setup to revenue‑generating campaigns in 30 days.
By prioritizing speed and team enablement, Carter turned the retailer into a self‑sufficient media owner in under a month. Today, a single conversational command center coordinates complex onsite, offsite, and in‑store campaigns, without constant agency support or manual work.
