Brands & Agencies

Stop Running Networks & Teams Like Separate Businesses

Carter unifies fragmented teams, partners, and data in one operating system, so AI agents can plan, launch, optimize, and report across your retail media portfolio.

See How Carter Works

Brands & Agencies

A Unified OS for Commerce Media

Carter unifies fragmented teams, partners, and data in one operating system, so AI agents can plan, launch, optimize, and report across your retail media portfolio.

See How Carter Works

Brands & Agencies

Stop Running Networks & Teams Like Separate Businesses

Carter unifies fragmented teams, partners, and data in one operating system, so AI agents can plan, launch, optimize, and report across your retail media portfolio.

See How Carter Works

The Fragmentation Tax Is Costing You 20% of Your Commerce Media Budget

Brands working across 6+ retail media networks lose nearly 20% of their budget to fragmentation-related inefficiencies — and the real cost compounds because fragmentation also lives inside your organization.

20%

Budget Lost to Inefficiencies

7+

Networks driving fragmentation

3x

Teams working in silos

Soiled Teams, Soiled Plans

Brands, shoppers, and digital teams each build their own plans with different agencies and tools.

Misaligned KPIs

Search and social teams optimize to one set of KPIs while retail media teams optimize to another.

No Shared Incremental View

Teams compete for budget with no cross-platform view of incremental impact.

Siloed teams, siloed plans

Brands, shoppers, and digital teams each build their own plans with different agencies and tools

Brand team

Agency A

OWN PLAN

Digital team

Agency B

OWN PLAN

Shopper team

Agency C

OWN PLAN

One Platform for Every Platform, Retailer and Team

Carter unifies shopper, brand, and performance teams across retailers, DSPs, search, and social in one interface, so every team works from one connected plan, not disconnected campaigns.

Campaign Details

Media Plan SummaryPublishedSelect version ▾

Campaign Name

Carter_CVR_2026Q1

Media Plan ID

69791953a79ea04c9e71fa22

Campaign Objective

Conversions (CPA)

Advertiser Name

TryCarter

Total Budget

$220,000

Total Ad Items

Total Creatives

Duration

Aug 11, 2025 | 11:00 –
May 31, 2026 | 23:59
(294 days)

Budget Distribution

Your Ad Budget is optimized automatically as per the channels you selected.

44570$ (20.3%)

73349$ (33.3%)

102080$ (46.4%)

Yahoo DSP

Instagram (Meta)

Facebook (Meta)

Ad Item Breakdown

Yahoo DSP02

Facebook (Meta)02

Instagram (Meta)02

Instagram (Meta): 33.3%
Budget: 73,349$

Yahoo DSP: 20.3%
Budget: 44,570$

Facebook (Meta): 46.4%
Budget: 102,080$

Yahoo DSP

Instagram (Meta)

Facebook (Meta)

Current Distribution:

Yahoo DSP

Instagram (Meta)

Facebook (Meta)

Intelligent Budget Allocation

Unified Media Visibility

Objective-Led Planning

AI-Powered Cross-Team Media Planning

Instead of brand, shopper, and e-commerce teams each doing their own media planning in separate spreadsheets, Carter’s Planning Agent creates one shared plan anchored on common revenue goals, guiding budget across channels, RMNs, and DSPs so everyone shares from the same blueprint.

Elevating Commerce Media Performance

Launch & Scale Effortlessly

Launch and scale campaigns across all platforms easily using Carter’s intuitive, conversational AI workflow. Your team goes from spending 3 weeks on launch logistics to spending 15 minutes reviewing and tweaking a plan before clicking approve.

Publish All

Launch & Scale Effortlessly

Publish All

Stop Paying Twice for the Same Shopper

Separate campaigns across Meta, Amazon, and Walmart can mean paying 3x to reach the same shopper. Carter’s Optimization Agent controls frequency, shifts spend, and suppresses post-purchase impressions.

BUDGET ALLOCATION

Saved $12.4K

Display32%

Search28%

Social24%

Waste16%

Display

32%

28%

Social

24%

Stop Paying Twice for the Same Shopper

BUDGET ALLOCATION

Saved $12.4K

Display32%

Search28%

Social24%

Waste16%

Display

32%

28%

Social

24%

Ask Carter, Get Answers

Carter’s Reporting Agent lets you ask plain-English questions like “What’s my cross-retailer ROAS this week?” or “Which retailer is driving the most incremental sales for Brand X?” and get instant, visual answers that unify data from every connected platform.

PERFORMANCE

Live

ROAS4.2x

+0.8x

CTR3.1%

+0.4%

Conv.1,247

-23

CPA$6.40

-$1.12

Ask Carter, Get Answers

PERFORMANCE

Live

ROAS4.2x

+0.8x

CTR3.1%

+0.4%

Conv.1,247

-23

CPA$6.40

-$1.12

Continuous Optimization

Carter’s Optimizer Agent monitors performance across every DSP, social platform and retailer simultaneously, automatically shifting budget to where conversion is stronger, explaining why in plain language, and executing hourly within your rules.

Budget

Audience

Creative

Display

Social

Continuous Optimization

Budget

Audience

Creative

Display

Social